Brand Management

La evolución de la estrategia publicitaria. Del brand management a la marca adaptada y el nuevo papel del consumidor // Strategist Advertising evolution. From brand management to personalized brand and consumers new role

Brand Management / Advertising / Strategic Communication / Publicidade / Branding / Brand / Financial Crises / Economic Crisis / Publicidad / Marca / Estrategia / Prosumers / Marcas / Efectiveness / New Strategic Theory / Eficacia Publicitaria / Prosumidores / Nueva teoría estratégica / Brand / Financial Crises / Economic Crisis / Publicidad / Marca / Estrategia / Prosumers / Marcas / Efectiveness / New Strategic Theory / Eficacia Publicitaria / Prosumidores / Nueva teoría estratégica

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Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

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: Propuesta de introducción de marca y comunicación para el producto de SAINTWOOD

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Brand Management

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Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos // Corporate names in family businesses in Alicante (Spain). Verbal criteria

Brand Management / Corporate Branding / Naming / Brand Names / Empresa Familiar / Empresas Familiares / Namings / GESTION DE MARCAS / Company Names / Brand Name / Nombre De Marca / Nombre De Empresa / Familiness / Gestión De Marca / Empresas Familiares / Namings / GESTION DE MARCAS / Company Names / Brand Name / Nombre De Marca / Nombre De Empresa / Familiness / Gestión De Marca

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Comunicación interna hospitalaria: una aproximación desde la creatividad // Hospital internal communication : an approach from creativity

Brand Management / Creativity / Corporate Communication / Internal Communication / Brand Image / Branding / Corporate Communications / Comunicacion Institucional / Marca / Hospital / Comunicación interna / Creatividad / Creatividad e innovación / Internal Communications / Imagen de Marca / Marcas / Comunicación Institucional / Comunicaciones Internas / COMUNICACION INTERNA / Branding / Corporate Communications / Comunicacion Institucional / Marca / Hospital / Comunicación interna / Creatividad / Creatividad e innovación / Internal Communications / Imagen de Marca / Marcas / Comunicación Institucional / Comunicaciones Internas / COMUNICACION INTERNA

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REFLECTION PAPER – Valor para o Cliente

Brand Management / Customer Satisfaction / Customer Loyalty

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Percepción interna y externa de la imagen de la marca España: análisis de métodos de evaluación

Brand Management / International Communication / Corporate Identity / Imagen Corporativa / Country Image / Comunicacion Internacional / Gestión De Marca / Imagen de marca país / Comunicacion Internacional / Gestión De Marca / Imagen de marca país

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Brand Complacency

Brand Management / Strategic Brand Management / Design thinking / Branding Strategy

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Sobre usos y marcas [Español] (2010)

Brand Management / Social Activism / Branding / Diseño Industrial / Consumo / Diseño Gráfico / Activismo / Marcas / Diseño Gráfico / Activismo / Marcas

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Calidad en contenidos televisivos y engagement: Análisis de un canal privado en Colombia

Media Studies / Brand Management / Television Studies / Audience and Reception Studies / Television Production

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Sistemas de Información de Marketing: una visión integradora

Management / Marketing / Economics / Tourism Marketing / Brand Management / Services Marketing and Management / Strategic Management / International Marketing / Marketing Research / Brand Image / Marketing Strategy / Branding / Internet Marketing / Marketing Management / Marketing Communications / Destination Marketing / Digital Marketing / Advertising and Branding / Services Marketing and Management / Strategic Management / International Marketing / Marketing Research / Brand Image / Marketing Strategy / Branding / Internet Marketing / Marketing Management / Marketing Communications / Destination Marketing / Digital Marketing / Advertising and Branding

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¿Puede una imagen de marca deteriorada tener una identidad fuerte?

Development Studies / Brand Management / Advertising / Public Relations / Branding / Marketing & Advertising / Advertising and Branding / Marketing & Advertising / Advertising and Branding

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\"Lanzan índice de relevancia de las marcas\". El Universal. Tech Bit. Columna Proyecto Internet. 15 de enero 2016.

Brand Management / Brand Loyalty / Brand Image / Branding / Reputation / Marcas / Marcas comerciales / Reputación / GESTION DE MARCAS / Marcas / Marcas comerciales / Reputación / GESTION DE MARCAS

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UNIVERSIDAD LA SALLE DIRECCIÓN DE POSGRADO E INVESTIGACIÓN TESIS QUE PARA OBTENER EL GRADO DE MAESTRO EN P R E S E N T A : Inessa Vyacheslavovna Polishchuk Asesor

Business Ethics / Brand Management / Olympic Games / McDonalds / Coca Cola Strategy

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La percepción ciudadana de la marca Patrimonio Mundial en Barcelona / Public perception of the World Heritage brand in Barcelona

Brand Management / Comunicación y cultura / Marcas / UNESCO world heritage / Patrimonio Mundial

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